The A-dec 300 Dental Chair is a great choice for the budget-conscious office that still wants the A-dec form and function.

For a complete review of the A-dec 300 dental chair, please watch the video, below.

Read entire post at A Product Review for the A-dec 300 Dental Chair

We were among the first offices to get the new A-dec LED lights installed in our office, and man was it worth the wait. These lights are a game-changer and will quickly become a staple in most dental offices.

For the complete review of the new A-dec LED dental light, please watch the video, below.

Read entire post at A-Dec LED Dental Light Review

No one likes hiring for a dental practice. Why? It takes away time from seeing patients, from writing notes, from getting setup, from your family… and it just isn’t fun.

Unfortunately, every dental office needs to hire someone every once in a while. The upside? Thee is a pretty good (and free) tool to help make your life a little easier: JobScore.com

Check out the video, below, where we review jobscore and provide some tips on the hiring process.

Read entire post at Tips For Dentist: Hiring Employees (JobScore.com Review, Too!)

If you’re looking for a good intraoral camera, your search should start and end with the Claris i4D from Sota Imaging. Solid hardware with great clarity backed by a good company at a great price… those are all the ingredients for an easy decision.

For a full review of why we like the Claris IO camera, please take a look at the video, below!

Read entire post at Our Ultimate Everyday Intraoral Camera – Claris i4D

One great way to market your dental practiec is by using holidays and local celebrations as a tie-in. Earth Day is another great option. If your practice is LEED certified or uses non-toxic materials, an amalgam separator, reduces waste, is paperless, recycles… these are all great things to talk about and promote during Earth Month and around Earth Day.

For more great ideas, check out our Earth Day marketing for Dentists video, below!

Read entire post at April Is Earth Month: A Sustainable Practice

Google has yet another entry into the world of social networking, but is Google Plus worth your time?

It seems as though every year Google comes out with a new social networking platform that it hopes will make a dent in Facebook’s domination of the industry. And every year they scrap the old and bring in yet another entry. This most recent iteration? Google Plus. No, Google+ is not “new”, but it’s been around long enough that’s it’s high time we start taking it seriously.

In the video, below, we go into depth about using Google PLUS for your dental practice, but the main point is this: Google can incorporate your Google PLUS info into search results at it’s whim, so it’s worth taking seriously and investing at least a little time each week to getting your foot in the Google + door.

Happy Viewing!
Jared

Google Plus For Dentists from Big Diastema on Vimeo.

Read entire post at Google+ Another Marketing Tool For Your Dentistry

Once again, Facebook is changing. This time they are turning your business page upside down with some pretty radical changes. But don’t fret! Some of the changes will throw a wrench in your Facebook presence, but for the most part the changes will be a huge benefit.

In this week’s video we go over some of the key changes so you can use the new Facebook Timeline effectively for your dental practice, including new features and the best way to use Facebook for your dental practice.

Enjoy and good luck!

Facebook’s Timeline For Dentists from Big Diastema on Vimeo.

Read entire post at Tips for Dentists: Facebook’s Timeline

Z-Systems USA has been around for almost 11 years and are the leaders in metal free dental implants. We recently started using their products in one of our practices and there are some things we really love about their product. Check out our review below for an in depth review of Z-Systems USA’s Dental Implants! For more info on their products visit their website at http://www.zsystemsusa.com/

Read entire post at A Product Review For Z-Systems Implants

Is Yext.com Right for You?

Today I received an unsolicited email from Yext.com telling me that one of my businesses didn’t have all it’s local business listings optimized. They were referring to sites like Citysearch, Google Places, Yahoo! Local, etc. And it was true — that particular business just opened and we were setting up accounts one by one with a plan to have all active in a few weeks (I’ll tell you why we do it that way in a minute).

After I read their email I clicked on a link to their site. Less than 5 minutes after that I got a call from a Yext salesperson telling me he knew I clicked on the link and wanted to know if I was interested in learning more about their product. My response? “Sure”… I always like to learn about new products and services, especially if they may be able to help my clients.

The Yext salesperson started telling me about how they can create all my listings at once and all will look exactly the same and I won’t have to do anything. I told him that I preferred to drip them out over a few weeks (there have been rumors in the past that using automated systems to create listings can raise a red-flag with Google. More on that in a minute).

After denying my comment about auto-creating accounts hurting your ranking with Google the salesperson’s response was a bit unprofessional: “Seriously? You’re going to do it by hand?” (said with an exasperated sigh). I told him yeah, I’m happy doing it that way. He said “Really?!” Me: “Yes.” Him: CLICK.

The salesperson for Yext actually hung up on me because I wanted to set up my listings one at a time! Had he actually tried to sell me the product I may have been interested. He never bothered. He just hung up.

So let’s get the Yext rundown on how they treated me:

• subscribed me to their email list without permission
• cold-called me after monitoring my click on their site
• got exasperated when I said I would set up my listings one at a time
• hung up on me when I told him I was serious

Wow… way to build a business guys.

Here’s the thing: I was polite and courteous the whole time. I WANTED to be sold… I like being sold. This guy was maybe having a bad day or whatever, but it was totally uncalled for. He could have at least said “okay, thanks for your time. Let me know if you change your mind” or something like that.

As far as the product they offer, it isn’t a bad idea. They do have competition (I actually have access to another company that does the same thing). I prefer to set up accounts over time and here’s why: a while back it was found that Google saw new businesses using the local listings services as a way to get links into their website, so they were flooding the local listings all at once. Google doesn’t like when machines set up things online (that’s one reason they cracked down on article sites in the Panda update — people were blasting one article out to 100 websites simultaneously). I don’t know if it matters anymore (Google changes things all the time), but I’m not willing to take a chance with it. My advice? Set up all the main listings right away (Google Places, Yahoo! Local, Bing Local, Yelp, Facebook, Twitter, etc.). Then, each week have an employee add another 5-10 listings. The information can be copied and pasted to every site so they all look consistent and to speed up the process. It really isn’t rocket science and you don’t need to pay to have it done.

Oh, the other reason the Yext salesperson told me it was good to set it up all at once was because every listings will be identical. That’s all well and good, but had he stuck around a little longer I would have asked him how Yext treats sites that allow for different types of content. What about sites that allow video? Do they upload the videos or just ignore that category? What about a site that allows ten photos instead of 5? Do they only upload five photos? That’s another reason I do it manually: every site is different and I want to be sure that I optimize my listing on every site. Another example: categories. For a dental office, some listings sites only allow the category of “Dentist”. Some allow specialties. Some allow multiple categories. Some allow you to create your own. So if you tell Yext you are a dentist, are they going to add the category for “Ceramic Dental Implants” if it’s available? Maybe they do… I don’t know. Would have been nice to find out. Too bad I was hung up on.

Read entire post at Review of Yext PowerListings and Yext.com

Their are many ways in which you can capitalize on the iPad 3′s iconic popularity.

With the launch approaching, we will dive into how you can turn this launch into a great marketing opportunity for your dentistry and experience for your patients.

I’m going to introduce you to a few ways we capitalized on the iPad 2′s launch and ways you can do the same with the iPad 3.

We are committed to helping Dentists build their practice, and the iPad 3 is a great opportunity to do just that.

Read entire post at Can the iPad 3 Help Build Your Dental Practice?