Dental Marketing, Technology, and the Internet - Closing the Gap Between Dentists, Marketing, Technology, and the Internet

When you want to market your dental practice, it’s a good idea to diversify your campaigns. Don’t put all your eggs into one basket; for example, if you have $1000/month for your budget, don’t spend all $1000 on local radio ads. Why? Because unless you are absolutely certain you will get enough return to reinvest in other areas, you are running a huge risk of losing all your marketing money. As you are looking for ideas, one marketing medium that you may not have considered is bus benches. Those benches that you see along the side of the road and at bus stops… that’s all prime marketing real estate. But are bench ads expensive? Are they worth your time and energy and… most importantly, your money? In this week’s podcast, take a look at marketing your dental practice on bus benches… good, bad, and what to look out for along the way. It’s a short podcast/videocast this week, so enjoy!

Read entire post at Bench Ads For Dentists

Dental Marketing, Technology, and the Internet - Closing the Gap Between Dentists, Marketing, Technology, and the Internet

I was at the Texas Meeting last week and there were probably a dozen dental website companies — some developed mobile apps, some did mobile websites, some created entire websites. My first thought was “How are all these companies in business? Doesn’t everyone have a website by now?” My second thought was: “I can’t believe that many dentists are talking to all these companies because they don’t have a website (or don’t think their’s is good enough).” In this week’s podcast, we discuss what to look for in a website if you don’t have one yet (or if you want a new one) and we also crack the code on a bunch of other dental website related questions. Also this week, we are trying a new format: the podcast will be available in audio AND as a video. Let us know what you think and which you prefer!

Read entire post at Video: Is Your Practice Website Good Enough?

Dental Marketing, Technology, and the Internet - Closing the Gap Between Dentists, Marketing, Technology, and the Internet

I was at the Texas Meeting last week and there were probably a dozen dental website companies — some developed mobile apps, some did mobile websites, some created entire websites. My first thought was “How are all these companies in business? Doesn’t everyone have a website by now?” My second thought was: “I can’t believe that many dentists are talking to all these companies because they don’t have a website (or don’t think their’s is good enough).” In this week’s podcast, we discuss what to look for in a website if you don’t have one yet (or if you want a new one) and we also crack the code on a bunch of other dental website related questions. Also this week, we are trying a new format: the podcast will be available in audio AND as a video. Let us know what you think and which you prefer!

Read entire post at Is Your Practice Website Good Enough?

Dental Marketing, Technology, and the Internet - Closing the Gap Between Dentists, Marketing, Technology, and the Internet

We run and test a lot of promotions and ads at our practice. Some work, many don’t. One of the benefits of listening to our podcast is learning which ads and promotions DON’T work so you can avoid them and save money in the process. This week, we turn it around: we discuss one promotion that did work — and how you can implement it in your practice. If you place implants or would like to start placing implants, this is a great promotion to test out in your practice. Enjoy this week’s dental marketing podcast.

Read entire post at A Promotion You Can Steal for Your Dental Practice

Dental Marketing, Technology, and the Internet - Closing the Gap Between Dentists, Marketing, Technology, and the Internet

When it comes to websites, one of the biggest mistakes dentists make is to worry more about the form than the function. What good is a nice-looking website if no one can find it and you don’t provide any truly valuable resources within it? In this week’s episode of Your Dental Marketing Department Podcast, we take a bite out of the most important aspects of your website: it’s function and value to your patients.

Read entire post at Your Dental Practice Website: Form or Function?

Dental Marketing, Technology, and the Internet - Closing the Gap Between Dentists, Marketing, Technology, and the Internet

Are Facebook Ads a Good Way to Get New Patients for Your Dental Practice? Ads, ads, everywhere. It seems like everywhere we turn these days there are more opportunities to advertise. It’s no longer just TV or Radio, no longer are the days of mailing a postcard and hoping for the best. Now your dental practice can advertise in a myriad of ways… but do they work? This week in Your Dental Marketing Department Podcast, we tackle Facebook Ads: Are they worth the time and money? Which types of Facebook ads work the best for dental practices? Find the answers to those questions and more in this week’s podcast!

Read entire post at Facebook Ads: Worth the Cost for Your Dental Practice?

Dental Marketing, Technology, and the Internet - Closing the Gap Between Dentists, Marketing, Technology, and the Internet

How to Effectively Use Facebook to Engage Patients Facebook is an enigma to many dental practices: is it a tool to get more patients? A distraction from real work? A distraction for employees? Well, the answer is that it can be a bit of everything.Used properly, you can get more patients. Used improperly, it can be a huge distraction and reduce productivity. So how do you use it “effectively” and what does that even mean? Well, that’s a long, complex answer with many parts. That’s why this week on Your Dental Marketing Department Podcast, we tackle one aspect of the equation: Facebook engagement. One effective way to use Facebook is to engage people and converse with them on a more personal level. In this week’s podcast we will give you specific actions you can take to make that happen.

Read entire post at Engaging People on Facebook

Dental Marketing, Technology, and the Internet - Closing the Gap Between Dentists, Marketing, Technology, and the Internet

Google Ads and Your Dental Practice Google ads have been around for a LONG time now. LOTS of dentists are using them — some effectively and some not. Should you be using Google Ads? Do they really work? How do you effectively create a Google ad? In this week’s podcast, we tackle Google Ads and go over some basic tips on how to maximize your return, get started without a huge investment in time or money, and more. We also have a new “Awesome Tip” of the week and “Cool Stuff” for you to check out. Enjoy!

Read entire post at Should You Use Google Ads for Your Dental Practice?

Dental Marketing, Technology, and the Internet - Closing the Gap Between Dentists, Marketing, Technology, and the Internet

Have you ever wondered why some dental practices get all the referrals from other doctors while others get none? Is it because of quality of service? Location? Not typically. The dental practices that get the most referrals from other practitioners are the ones that have the most connections. In this episode of Your Dental Marketing Department, we discuss how your dental practice can get more referral business from other doctors and practitioners… And how NOT to go about it, too. Download the Audio

Read entire post at How To Get More Referrals From Other Doctors

Dental Marketing, Technology, and the Internet - Closing the Gap Between Dentists, Marketing, Technology, and the Internet

You know you need reviews online for your dental practice, but how do you get them? What’s the easiest, fastest way to get more Yelp reviews and Google reviews? Which systems really matter? And above all, what really works? In this episode of Your Dental Marketing Department, we cover those topics and more. If you would like to download a free copy of the review request form that we use, you can download it here: ReviewRequestTemplate Download the Audio

Read entire post at How to Get Reviews for Your Dental Practice