Review of Yext.com PowerListings

Review of Yext PowerListings and Yext.com

Review of Yext.com PowerListings

Is Yext.com Right for You?

Today I received an unsolicited email from Yext.com telling me that one of my businesses didn’t have all it’s local business listings optimized. They were referring to sites like Citysearch, Google Places, Yahoo! Local, etc. And it was true — that particular business just opened and we were setting up accounts one by one with a plan to have all active in a few weeks (I’ll tell you why we do it that way in a minute).

After I read their email I clicked on a link to their site. Less than 5 minutes after that I got a call from a Yext salesperson telling me he knew I clicked on the link and wanted to know if I was interested in learning more about their product. My response? “Sure”… I always like to learn about new products and services, especially if they may be able to help my clients.

The Yext salesperson started telling me about how they can create all my listings at once and all will look exactly the same and I won’t have to do anything. I told him that I preferred to drip them out over a few weeks (there have been rumors in the past that using automated systems to create listings can raise a red-flag with Google. More on that in a minute).

After denying my comment about auto-creating accounts hurting your ranking with Google the salesperson’s response was a bit unprofessional: “Seriously? You’re going to do it by hand?” (said with an exasperated sigh). I told him yeah, I’m happy doing it that way. He said “Really?!” Me: “Yes.” Him: CLICK.

The salesperson for Yext actually hung up on me because I wanted to set up my listings one at a time! Had he actually tried to sell me the product I may have been interested. He never bothered. He just hung up.

So let’s get the Yext rundown on how they treated me:

  • subscribed me to their email list without permission
  • cold-called me after monitoring my click on their site
  • got exasperated when I said I would set up my listings one at a time
  • hung up on me when I told him I was serious

Wow… way to build a business guys.

Here’s the thing: I was polite and courteous the whole time. I WANTED to be sold… I like being sold. This guy was maybe having a bad day or whatever, but it was totally uncalled for. He could have at least said “okay, thanks for your time. Let me know if you change your mind” or something like that.

As far as the product they offer, it isn’t a bad idea. They do have competition (I actually have access to another company that does the same thing). I prefer to set up accounts over time and here’s why: a while back it was found that Google saw new businesses using the local listings services as a way to get links into their website, so they were flooding the local listings all at once. Google doesn’t like when machines set up things online (that’s one reason they cracked down on article sites in the Panda update — people were blasting one article out to 100 websites simultaneously). I don’t know if it matters anymore (Google changes things all the time), but I’m not willing to take a chance with it. My advice? Set up all the main listings right away (Google Places, Yahoo! Local, Bing Local, Yelp, Facebook, Twitter, etc.). Then, each week have an employee add another 5-10 listings. The information can be copied and pasted to every site so they all look consistent and to speed up the process. It really isn’t rocket science and you don’t need to pay to have it done.

Oh, the other reason the Yext salesperson told me it was good to set it up all at once was because every listings will be identical. That’s all well and good, but had he stuck around a little longer I would have asked him how Yext treats sites that allow for different types of content. What about sites that allow video? Do they upload the videos or just ignore that category? What about a site that allows ten photos instead of 5? Do they only upload five photos? That’s another reason I do it manually: every site is different and I want to be sure that I optimize my listing on every site. Another example: categories. For a dental office, some listings sites only allow the category of “Dentist”. Some allow specialties. Some allow multiple categories. Some allow you to create your own. So if you tell Yext you are a dentist, are they going to add the category for “Ceramic Dental Implants” if it’s available? Maybe they do… I don’t know. Would have been nice to find out. Too bad I was hung up on.


'Review of Yext PowerListings and Yext.com' have 107 comments

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  14. September 22, 2014 @ 9:31 pm Paul

    I clicked on an ad for free yext advertising but it keeps taking to a paid service. Yext really sucks

    Reply

  15. September 4, 2014 @ 12:28 pm Clay

    Which means the info needs to be helpful to these for them to affect up the outcome that you’re looking to accomplish, usually it would be useless.

    Reply

  16. August 9, 2014 @ 1:10 am Laura LeMond

    I had several calls from YEXT. I get the impression that the sales people are under lots of pressure – I chatted with GoDaddy about them and was told for $150 (with my disount/coupon) that they have a listing service called Get Found that performs the same function so I did that and I am about to do Get Found on another It seems to be working fine…. weighted blankets are pretty specific – I would say that my local business has increased.

    I just told the YEXT guy that I didn’t have any money and to call back next week. He was very arrogant…talked down to me. I wonder if the SW Bell sales team acted this way before the internet? Companies product a culture and sometimes it isn’t all good – spoken like and ex IBMmer LOL

    Reply

  17. June 23, 2014 @ 3:21 pm Garrett Paringer

    I would like to point out that after reading all of these posts. The only people that are unhappy are the people that didn’t buy the product. They are just here complaining about getting phone calls from salesmen. There are 3 post here with people who bought the product and have only positive things to say about it. So buy it stop being silly and complaining about something that you haven’t even tried. I have yet to see someone say they tried this product and it didn’t do what they said it would do. Thanks.

    Reply

    • September 22, 2014 @ 9:34 pm Paul

      Garret we are not debating it works but like being treated with respect by sales people. The folks at Yext are rude as can be.

      Reply

    • October 27, 2015 @ 2:30 pm Don

      I can tell you that along with the obnoxious aggression of Yext, I was told that My site would be on page one of Google. After purchasing the service, I phoned Yext after a few weeks and asked when my site would be on page one. I was then told that they do not guarantee a page one listing and that I misunderstood. I explained that 500.00 was a lot of money to me and I asked more than a few times that ‘are you sure my site would appear on page one’? Finally after much arguing and I stated that I would file a complaint with the BBB and Attorney General office if I did not get a refund. They reluctantly gave me a refund, but if I had not threatened to file those complaints, they would not have and was sure I misunderstood the salesman. This was some time back and not a rescent issue. But along with the rest of the complaints, be assured every time you place your business on yEllow pages, Yext will be emailing and calling and it never stops. So to Garrett who probably works for Yext or did at the time of this post, the complaints and business practices of Yext borderline ethical and definitely are not positive in nature. Spinning the reality still leaves Yext over priced and not of value. Like the poster stated about inputting data himself was fine with him and Yext salesperson acted as if are you really that dumb to do it yourself. The good thing about Yext is that their overly aggressive sales tactics have created a number of other companies offering the same service at much lower prices such as MOZ.

      Reply

    • April 7, 2017 @ 9:09 am Gary

      Garrett those people who “only have positive things to say” about Yext are clearly Yext themselves. They write the most ridiculously obvious fake reviews in glowing praise of themselves, while all of the REAL reviews you’ll find of them online give them one star and call them a ripoff. As far as I’m concerned, when 95% of a company’s reviews are either glowing 5 star or scathing 1 star with virtually nothing in between, you can ignore the 5 star reviews. The 1 star reviews are the REAL ones.

      Reply

  18. June 9, 2014 @ 7:07 pm LARRY OLIVER

    I LISTENED TO THE WHOLE PRESENTATION. LASTLY, I ASKED HIM “WHAT IF I CANCEL AFTER THE FIRST YEAR, WILL I BE ABLE TO EDIT MY LISTINGS?” THE ANSWER WAS “NO”

    WOW, $ 900.00 AND IF I QUIT I HAVE LOST CONTROL OF MY LISTINGS. TELL YOU WHAT, PAY ME A ONE TIME FEE OF $ 400.00 AND I WILL EDIT THE TOP 40-50 THAT ALLOW EDIT, IN YOUR NAME WITH ONLY A ONE TIME CHARGE AND YOU STILL HAVE TOTAL CONTROL. CHANGE THE PASSWORD WHEN I FINISH.

    PLEASE NOTE…IF YOU HAVE AN ACCOUNT WITH “YELP” ONE NEGATIVE REPORT AND YOU ARE DUST WITHOUT MANY POSITIVE REVIEWS. GET A FEW CLIENTS, (1 OR 2) TO REVIEW YOU ON YELP EACH WEEK WITH A RECENT, & CLEARLY PERSONAL REVIEW. START WITH 4 STARS, THEN A FEW 5 STARS. FREE ADVICE.
    LARRY ‘O’

    Reply

    • June 9, 2014 @ 7:10 pm LARRY OLIVER

      OH, YEAH THE “YELP” REVIEW IS NOW A HYPERLINK ON GOOGLE AND OTHER MAJOR PLAYERS.

      LARRY ‘O’

      Reply

  19. April 29, 2014 @ 12:47 pm Bob Gordon

    Holy Cow. There is more information in the comments thread than in the post itself. I heard about Yext today while attending a Googles Hangout. Was on the brink of signing up, when I wondered…”what’s involved in doing it myself.” I get it: choice A — pay for service with some customization or B — do it yourself. It does sound like a LOT of work, Lot of Passwords. And if I go that route, a lot of control. I’m now wondering how you get meaningful reviews on the 50 some sites out there.

    Reply

  20. March 31, 2014 @ 6:36 am Michael Kelley

    Yext started another cycle and then waited 2 weeks to bill me. I can only look at this as a payment scam. When I called to cancel and get my payment back, they said that the service had already been in force and I would be pro-rated. Most service providers try to charge first, then provide a service. I consider this practice a legal type of fraud.

    Reply

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  22. March 10, 2014 @ 7:36 am Diane T

    I had a subscription and I will never do it again. I had some sites, Merchant Circle was one, EXACTLY the way I wanted it before using Yext. When my subscription with them ended after they sort of threatened that my listing will go back to “weed infested” with misinformation, I checked my Merchant Circle listing. It was back to the way it was before I made all the changes. I had worked for weeks uploading pictures, updating the information.. all of it is now gone. Thanks Yext!

    Reply

  23. March 6, 2014 @ 6:19 pm Tom P.

    I do SEO work and a client wanted to sign up and I thought it was a good idea. I also got an account for myself. I don’t think any of these directories in themselves are going to generate much business. If you track in with Google Analytics you can see the directories YEXT publishes you on do not generate visitors to your website. But my thinking is all those directories would help with Google Places ranking. I was wrong. Did not move my listing or client’s listing up the rankings at all. I don’t think it was money well spend and would not recommend and am not renewing.

    Reply

  24. February 12, 2014 @ 7:22 am Audrie

    This article is too coincidental to our situation with yext. Being knowledgeable in my profession, I didn’t understand the wrath of the yext sales team until I was rudely argued with for several minutes before being hung up on also! I also had clicked on the yext link and was called ten minutes later, which by the way, was very unexpected as I provided my information to simply locate my listings like it had explained, NOT for a phone call. They immediately approached me with a very defensive demeanor (which most people understand gets you no where) while I was willing to listen to what they had to say. When I explained I was already managing our listings and I am familiar with SEO, I then was berated about my “ignorance” and talked to as if I knew nothing.

    My only question, that has now landed me to this blog is how do I take back my own listings as it seems all these indexing sites are now powered by yext? Or are these sites “yext created” and I don’t need to be concerned about being listed on them?

    I have now formed the idea that yext is another SEO company attempting to dominate the SEO world with bad business ethics but eh, what do I know? I just want my listings back!

    Reply

  25. February 10, 2014 @ 6:42 am T. Brooks Web Design, LLC

    I’ve never understood how companies like Yext can justify charging a recurring annual fee when the submission occurs ONE TIME. It’s not like they make changes to your listings on a regular basis, nor would that really be necessary. Getting listed on 50 or more sites is unnecessary, and many of those sites themselves are obscure or don’t rank well with search engines. I’m also wary of companies that use shady marketing tactics. And I’ve heard horror stories from most of my website and online marketing clients who have used Yext.

    For the record, I provide an Online Listing Service that costs $395 to get listed on the top 10 most popular listing sites. My fee is ONE TIME. No recurring fees, no contract. I submit all listings manually, claim and correct any that already exist, and afterwards I send you all the usernames and passwords. I also offer a Social Media Setup service because social media is crucial in any company’s overall marketing plan. http://www.tbrookswebdesign.com

    Reply

  26. February 6, 2014 @ 3:42 pm beret

    Yext is awful! today I filled out some form and they called 3 seconds later. I could see who it was, so I said ‘I am sorry I am not interested” at which they guy yelled back “DO YOU EVEN KNOW WHAT WE DO?” At which point I said ‘it doesn’t matter I am not going to buy anything’, and he said “why not you don’t even know what we do”…any way I ended with “look this is ridiculous, I don’t want to have this conversation, do you really think you are going to sell me something by yelling at me?” and hung up
    Not five min later they called back and hung up on me.
    What kind of company acts like that?

    Reply

  27. January 27, 2014 @ 4:22 pm Jeremiah Thompson

    Yahoo partnered with Yext to offer their local directory listings at a discounted rate. They charge $90 per quarter but you can just cancel after buying the first quarter. There really is no reason to keep the subscription active unless you need to go in and update your listings. Cancelling won’t cause your listings to go down. Once they are in the directories they will still stay there as long as the info you provided is accurate. Here is a link to the Yahoo signup page: http://smallbusiness.yahoo.com/localworks/

    I also was contacted by Yext for listing my business in their network. The sales rep tried to imply that Yahoo was not giving the full package. When I asked him what he meant he never could say. When I didn’t agree to his offer to do for the same price as Yahoo he hung up on me. Seems that Yext stumbled into a great idea with their product but is doing a poor job of carrying forward their sales efforts. But the good news is as long as Yahoo offers this deal you can take advantage of everything Yext offers your business for just a fraction of the cost and w/o the annoying sales rep.

    Reply

  28. January 22, 2014 @ 9:08 am Bodyworks of Perdido

    Anyone have anything positive to say about Yext? Just wondering, i haven’t see anything but about how rude they are. I guess i’ll take your advice and slowly enter this all myself.

    Reply

    • January 22, 2014 @ 11:28 am Marlin Gorges

      I just purchased a package from Yext to give it a try for the first year. Hopefully it works out well but if all these negative comments about Yext are true then I will not be continuing with them for the following year.

      Reply

  29. January 8, 2014 @ 2:01 pm Geek4Hire

    I have been reading the reviews,I need help with my home base business. I’m going to give it a try.

    Reply

  30. January 1, 2014 @ 7:58 am Doug

    This is an awesome blog. I started a business about 4 months ago and have done my business listings by hand…yes it was time consuming. I have talked with Yext salesman, love the concept but never had that warm and fuzzy feeling one gets when dealing with a company they can trust. I was never comfortable with the answers they gave me for all the questions asked by others in this blog. I now need to give my clients good advice. Some could seriously benefit by getting their name on the internet quickly and have the money to pay a reliable service…if there is one. I would like to know about affiliate options with such a company. Is there such a company and how much does it cost? Any input would be appreciated.

    Reply

  31. December 23, 2013 @ 11:10 am carl

    I don’t even own a business and some guy from text called me and said I just called him and he was returning my call.impossible.I’ve never dialed that areea code in my life

    Reply

  32. December 22, 2013 @ 9:23 am Dan Mask

    Great article. Here is a 2nd Email I received from yext.com when I told him I could do it myself. At least they’re trying to handle objections. And this was sent after I told him that I didn’t have the budget and I could do it myself…As for the unsolicited phone call and email, well I guess I’ve gotten use to this law breaking behavior.

    Scott Rapasadi

    Dec 19 (3 days ago)

    to me

    The listings that you can do yourself is just your name, address, and phone number, which essentially will just get you listed but not found online. We provide paid business listings that you have to pay someone for.

    Option 1 – Do things yourself, take 3-6 months to maybe get listed on a few sites and it’s just your name, address, and phone number.

    OR

    Option 2 – Use Yext Powerlistings, get found on 58 different search engines within 72 hours, with the enhanced content that will actually help you get found more often like photos and a description of your business. You also get access to the technology that we invented that will help you manage all of these search engines from one simple place instead of going to every site individually.

    I realize this may not be in your budget at the time I just wanted to clarify the difference between what you can do and what a software company that has paid agreements with 58 different sites would do for you.

    I wish you the best and enjoy the holidays!

    Scott

    Reply

  33. December 17, 2013 @ 1:23 pm Yext Review: Is Yext The Answer For Local Search Listings?

    […] is a comprehensive review (extremely negative) and lively discussion in the comments section of Big Diastemia. The negative comments tackle the following […]

    Reply

  34. November 5, 2013 @ 12:04 pm Mark

    Yext*

    Reply

    • September 22, 2014 @ 9:34 pm Paul

      yext sucks

      Reply

  35. November 5, 2013 @ 12:04 pm Mark

    Text is the largest scam company I have ever dealt with in my entire life. I have a lot of shady sale people attacking me with horrible offers over the phone, but Yext tops them all. Stay away from these people unless you enjoy having a miserable life.

    Reply

  36. November 1, 2013 @ 10:13 am Karob Austin

    These guys called me at my work and then left a message with my tech for me (the owner) to give a call back. Less than a hour later they called again. Way to wait patiently for a call back. These guys are self inviting themselves to sell stuff to you. They have all of the original info you want to update so the only thing they need is a click on the right screen. Once this is done it magically transforms your attempt to update business information for free, into a request for a solicitation call. I wonder what the Federal Trade Commission thinks about this??? Same song and dance with me though. Tried to sell me what I didn’t not ask for, and then got lippy with me. We have a unique ways of discontinuing smart mouth little solicitors that call us. Time is money just like they said. Got half a mind to small claims for harassment. Its only a 3000 mile plane ride. Thanks guys for trying to sell me my business information. It’s great to know that in the 21st Century everything is for sale. LOSERS c u in court…. your brooklyn office guy will fit right in on the West Coast.

    Reply

  37. October 17, 2013 @ 8:54 am Monica Bland

    I’ve been adding to directories manually for the small business I work for, for awhile now. After seeing Yext’s review of our listings we sent them an email telling them that they were incorrect. They state ‘your not listed’ on certain sites that we most definitely are and ‘your missing pics’ and we’re not and so on.

    Now I’ve noticed that a few sites I’ve listed with in the past are now affiliated with Yext and you can no longer list with them for free!

    Now after reading these reviews I think they are one big scam for money and of course they never did answer our email.

    Reply

  38. October 17, 2013 @ 8:23 am Tony Ramirez

    We signed up with Yext (at a cost) and it has helped clean up a lot of bad business listings we had out there. It is expensive but worth it for us. Just my two cents

    -Tony Ramirez, Owner of TR Window Services

    Reply

  39. September 19, 2013 @ 9:30 am Chris Tharp

    Hi
    I own and operate a site called Yellpedia.com, which is basically Wikipedia & the yellow pages had a baby. Interesting enough I was contacted by Yext asking if I would be interested in being in their network as one of the sites they would publish to. So I took a tele-meeting, exchanged some emails and then they just vanished. They stopped answering or replying to my emails (btw, it wasn’t like we exchanged a lot of emails…I think it was the second or third email) with no explanation or reason given. Not all deals can be done, but politeness and professionalism would lead most people to email the other party and say why the deal is over, etc. If they’re this rude with possible network partners I can just imagine how they deal with small businesses.

    Now the plug: please come and either add or edit your listing on Yellpedia. Free feel to add every detail about your business, post every video about it — Your listing can be as detailed a Wikipedia page.

    Reply

  40. September 17, 2013 @ 4:01 pm Saskia

    Does anyone have any experience with YEXT services as a paying client? Does using YEXT lead to an increase in sales?

    Reply

    • January 1, 2014 @ 8:02 am Doug

      Yext is a pay service that gets your business listed in different directories such as Yahoo, Bing, Google and the rest. You can do it for free. The jury seems to be out on Yext being a good value or not. I personally created by listings manually for all the reasons stated in this blog if you read it in it’s entirety.

      Reply

  41. September 17, 2013 @ 3:58 pm Saskia

    Does anyone have any actual experience as a paying customer of YEXT services?

    Reply

    • October 8, 2013 @ 1:52 pm Sue

      I just purchased the product. My sales guy Michael was very helpful, not too pushy. I am happy to pay and have the use of a dashboard that allows me to make changes to 40 different sites with one click.

      Reply

  42. September 1, 2013 @ 10:21 pm Keith

    Create your free listing on http://www.hotzing.com. In beta, feedback welcome. Get a free community site at the same time. Full admin control with free keywords.

    Reply

  43. August 30, 2013 @ 7:44 am Richard Thomas

    I had the same thing 3 min after i clicked on their sit i got a call. after the hardsell the guy from x called and called and called…………. after asking nicely to stop he call again in 30 days saying he had a recorded message that my wife asked him to call and agreed we were going to sign on with them i said no thanks hung up and i be damned he called back demanding to talk to my wife that she agreed to buy what he was shoveling again i said i’m telling you we don’t want it. oh your Julie i want to talk to Julie i have a recording of her asking me to call. this guy was just not getting it hung up again

    Reply

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  45. August 1, 2013 @ 9:06 am Dolly

    When I clicked and received the call, I was interested in what YEXT had to offer. I’m not that concerned about boosting my SEO, my main concern is cleaning up our online presence. Our firm name has changed over the years and I would like to correct these directories that contain incorrect names. What I’d like to know is do they update listings that already exist or do they just create a new listing and the old listing still remains?

    Reply

  46. July 26, 2013 @ 2:17 pm Shawna

    I am so glad I ran across this article and responses. I am torn. I submitted our company information to all of the search sites by hand and it did take a looong time….weeks…but I had control over what was being said, etc. as different sites do ask different things. I’m not sure how one company can submit to all at once with the same information and be accurate. Of course, while doing this, about half the companies I signed up with contacted me via email or phone wanting me to upgrade, but Yext has been the one to hound me over and over. I have told them that I am not interested at this time to go that route as we are a small, growing business with a limited budget in marketing at the moment, but they continue to call. I have met with so many different marketing companies that all tell me the same thing…better placement, all the search engines, better keywords, SEO, etc. My question is, what is the difference in them entering my information and me entering my information? If no one can guarantee placement, then how is me entering it different? And my final question, is there a legit company out there or am I wasting my time??

    Reply

  47. July 22, 2013 @ 7:06 am neowin

    I am going to purchase the service of the Yext, but I simply looked at this website as a possible marketing tool. After reading a very insightful negative review I chose to not go with the company. Even though I never signed up for anything I have been emailed or called by at least 4 different advertising representatives. Each one I have told to please not contact me further and to put me on their no-contact list. The last caller got in an argument with me and said she had no control over other ad representatives contacting me. I asked her if the company had a universal no contact list that each ad rep. should refer to and she said she didn’t know. I would in no way recommend this company, unless they make a total revamp of their contact policies for starters.

    Reply

    • March 17, 2014 @ 10:28 am Howard

      Hi neowin,

      Have you tried to list business on http://www.intellist.com ? It’s 100% free for business listing. It’s all manually listing, not automated listing, your business site will be indexed in search engines. It’s friendly with SEs and local listing sites.

      Let me know if you need any help regarding SEO perspective.

      Best, Howard.
      ceo@websocal.com

      Reply

  48. May 17, 2013 @ 8:34 pm Drake

    Do you have any recommended alternative services? You mentioned having access to one but did not mention it by name. I actually really like what they offer, in theory. It is the price that is the problem.

    Reply

    • January 1, 2014 @ 7:34 am Doug

      I am in the same boat…I manage my listings by hand, I often help my clients get on the major listings, love the Yext concept and would like to know what options are out there? Bottom line cost? I have had my dealings with different Yext salesman and never get the same price twice. One guy came right out and told me it was quota time of the month and cut that $1,000 price tag right in half.

      Reply

  49. May 13, 2013 @ 11:56 am John

    Their sales team has no idea what they are talking about… They start their poor 1990 sales pitch about local directory submissions that you can actually do for free if you take the time to do it.

    They try to tell you how your website is not showing up on Google, Yahoo, and Bing when it really does. Like they know exactly what your target audience, keywords, and goals are for your internet marketing campaign. The guy “Josh” even gave me a keyword suggestion that was searched 0 times according to Google’s Keyword Tool. Thanks Josh for the great advice, you just told me how to make my company fail.

    They get an attitude with you over the phone when you ask them a question because they do not know how to answer it. Then they try to call you over and over again until you have no choice but to call authorities to get them you remove your number.

    Reply

  50. May 6, 2013 @ 11:47 am Ryan

    All that I am, or hope to be, I owe to my angel mother. – Abraham Lincoln

    Reply

  51. April 22, 2013 @ 8:43 am Ms. Smith

    I was also cold called after I was updating my own site and it gives me the creeps to know that someone is watching what my personal home computer is doing.

    There are a million companies like this all promising to be the best, but this is scarey.

    Reply

  52. February 27, 2013 @ 4:31 pm Eric Hardenbrook

    After reading this thread again I feel compelled to add that a guarantee in this industry in nearly impossible to offer unless it’s watered down to the point of being worthless or includes other services. This is because the work being done to improve your placement in local results, whether done by Yext or a firm like mine, is not the only factor in obtaining those results. Search engines consider, for example, whether or not you have a website, a blog, the quality of the content on that site, your involvement in social media, press releases and a ream of other on and off site SEO (search engine optimization) factors before ranking your site or page. Standardizing the available information about your business and placing it in the most appropriate places for your local market to find is what this niche or SEO does. We add reputation marketing to that, helping you solicit and manage customer reviews to improve the number of responses you receive from your on-line presence and pushing positive reviews to your social media sites.

    Yext may offer something similar but I’m unsure.

    Reply

  53. February 27, 2013 @ 2:35 pm John Norrell

    WOW – reading all this information is great. Thanks for the article and all the comments. I too have been called by Yext and offered the $449 deal to be listed in 40+ sites. I must say though that my experience with their customer service has been great. The guy I spoke to has been nothing buy nice. He calls every week to see if I have allocated any of my ad budget for Yext. I tell him no, not yet. After reading this, I think I am just going to continue adding as I can. I will admit that it takes a long long long long time. I think I spent 20+ hours getting my listing to finally work and show up on Yelp and Yellowpages.com. I have been working on the Google and now, Bing for a couple weeks. Still not through the process yet. I am going to reach out to Eric and see what he offers. All of the SEO and search engine listing is a real headache. I am a skin care therapist, so when it comes to understanding all this, my knowledge is limited.

    Reply

  54. February 22, 2013 @ 9:41 am Steven L

    Wow!, what a lot of info. I was searching several other sites & most said the same thing about Yext. I had been talking to a guy and was debating to go with them or not. Now I decided not to. I don’t think my guy lied at all but I keep asking him what are they actually going to do. He was good at making it all sound great but I used to be a sales person and I was able to read between the lines. To much money for something I can do for free and a lot of time.

    Reply

  55. February 11, 2013 @ 8:54 pm Paul Dunmore

    I had a buddy who worked at Yext and was incredibly dissatisfied not only in his work there but in the way that the sales team viewed potential clients. They were often warned to be wary of questions and to circle back to the main point: getting your credit card. My friend constantly complained about the ever changing conditions and prices that the Yext sales team churned out on a whim, and felt guilty selling a product he not only did not believe in, but could not be sure was truly necessary. It is just interesting to see that although their bottom line changes as the days go by, their lack of respect and inability to better represent themselves to the costumer does not.

    Reply

  56. February 5, 2013 @ 3:57 pm Aniko Rushakoff

    OK fine.. so it’s possible to add all the websites by hand and maybe even get better listing by google or whatever but I have to say that I have been told by people who really understand the internet that the Yext product is a quick way to save yourself tons and tons of work and at the same time make sure that most of the people searching the internet can find you and your business quickly and efficiently at a good price which is why I am using it for my law firm. So I’d have to say that Yext provides a good and needed service.

    Reply

    • February 27, 2013 @ 4:19 pm Eric Hardenbrook

      You’re correct Aniko, Yext saves you a TON of work and you will have a better presence in search results. You’re also right that they provide a good and needed service, I just think we do a better job 🙂

      Reply

      • April 11, 2013 @ 9:03 am Susan

        It may be better but $199 a month is VERY expensive for a small business and that would be assuming your audience all used the computer to search out services. That is not the case in my community.

        Reply

      • September 6, 2013 @ 12:17 pm Elaine

        Yext is a PEST. I visited their page a few months ago and I keep getting their annoying emails on a daily bases even though I keep blocking them. I do NOT know how to get rid of them but I’m tired of their SPAMMING tactics.

        My suggestion; if you do not want to be spammed by YEXT for the rest of your life do NOT provide your e-mail address.

        If you have any suggestions on how to STOP their annoying emails, I will welcome it!

        Thanks,

        Reply

      • February 17, 2014 @ 6:10 am Steve

        Nice, I read your site front page and sounds good but what if I have no site presents on the internet.

        Paid advertising with search engines has not been effective and I’m using a cookie cutter site which I have no control over SEO changes to the site etc.

        I don’t know if ytext will solve this either and hate to waste money on it.

        Should I have a site created with better SEO then ytext and also your services ?

        Currently I can’t be seen in generic listings by keywords at all. My site can be found by name only.

        I don’t want to learn all that is available about SEO and the process I want to pay to have it done and leave a review about it if it works or not ?

        I’m am actually quit tired of reading about SEO and unique content etc.

        Any tips for a replicated cookie cutter site to get exposure ?

        Reply

    • October 25, 2013 @ 2:34 pm Scott

      Could you update us on if you are still happy with Yext? I’m thinking about doing it for the reasons you stated and was wondering how its working out long term.

      Reply

  57. January 6, 2013 @ 3:45 pm Eric Hardenbrook

    Every industry has it’s group of people that don’t focus on customer services and Yext, unfortunately, appears to often fall into this category. If you’re looking for a slow and steady approach (good reasons have been mentioned above) we offer one you should consider. Five submissions each month, some portions are automated and some are manual, updating on all existing submissions each month and we identify and begin with the locations best for your business category and type. Reputation management is a big part of the service. More information can be found here if you’re interested: http://goo.gl/WwBm1

    Reply

  58. December 11, 2012 @ 7:43 am Rob

    Wow,
    this blog has hit the nail on the head. I just received the email from Yext, tried the power listing, and a salesman from Manhattan was calling by the time I logged off. Had a great discussion with him and he was quick to point out the benefits of their dashboard for updating 40+ sites. At $449 for the year (a 10% discount off the email discount price) it seemed very attractive (i’m not a computer geek, and don’t spend much time online) But all the info you folks have put out there makes a lot of sense. My Yext sales guy told me it the fee is refundable, they would prorate the amount not used if I was unhappy with my results. I asked if that guarantee was in writing, he assured it was in the terms and conditions. After readning the T&C, I found there is no mention of a refund, only the Client will be responsible for the one year subscription, and they you will be responsible to pay “Dewey Cheatem and How” their law firm, for any fees if they have to go after you to collect.
    So as much as I thought this was a good idea and a reasonalble ad service, i guess it fits the addage, “if it’s to good to be true, it probably isn’t

    p.s. My sales guy offered to put the refund guarantee on letter head and sign it. When I asked if he had legal authority to do it, he said no!!!!!!!

    Guess that sums it up!!

    Reply

    • December 14, 2012 @ 7:48 am Sue Prenderville

      All very interesting reading. I had the same experience – clicked on the ‘fix your listings’ link from an email I received stating that there were numerous errors with my listings. No sooner had I looked at this site, I received a call from a sales person at Yext. She was extremely polite and helpful and very informative but I also didn’t see the refund policy in the terms & conditions if I was unhappy and wanted to cancel the service. She did say however, that the next day the $449 price will increase to $750!! So I now feel that I’m being rushed into making a decision to purchase this.

      I did manually (and for no money) enter some listings on Yahoo and Bing and Google Places but my search results are very poor. Really not sure what to do. A little more research time would be good and she’s calling in 10 minutes!!!!

      Reply

  59. November 30, 2012 @ 9:52 am pool pump motor repair guy longwood florida

    Great info. I find that entering one at a time is the best way it keeps your ads fresh. google did remove my review page and this has hurt my biz. but yahoo has my back and shows up in the top of a google search, I don’t know whats going on with google ? I tell all my customers to use yahoo search now. pool pump motor repair guy longwood fl most motor repairs are only 75.00 and come with a free shaft seal.
    as you can see from my reviews my customer love me, I do have one bad review, look for it !
    enjoy and prime that pump and watch for the wet spot !
    Jay = your local pool pump repair guy

    Reply

  60. October 10, 2012 @ 7:20 pm Estar

    This has all been very interesting reading. I recently decided to add online directory listings as a service to my rural clients and I’m doing it by hand. So, when I saw an add for Yext on my facebook page, I clicked on it for more info. I have a new wordpress blog that I call helpwithpromo, which I am using to store useful information about promoting small business, and to write about what I find. I put a link to this post. Thanks.

    Reply

    • October 10, 2012 @ 7:21 pm Estar

      I meant “ad” — sorry.

      Reply

  61. October 9, 2012 @ 3:06 pm Roy

    jared,
    Valuable review thanks! Was wondering where youde got the concise list of worthy directories and whether some just do the work for you e.g. would EZLocal take the info from Bing and/or Yahoo Local??

    Reply

    • October 27, 2012 @ 2:18 pm Jared

      You can just search for the directories in your area.

      Reply

  62. October 4, 2012 @ 1:05 pm Verona

    Hello there, I discovered your website via Google whilst searching for a related topic,
    your site got here up, it appears good. I have bookmarked it in my google bookmarks.

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    Reply

  63. July 28, 2012 @ 12:26 pm harry hawk

    We just signed up with YEXT to handle the smaller and emerging sites; it was very cost effective in terms of the set up, and it seems like change management is the really big pay off. I can change the hours for the business with a few clicks; and get it all consistently.

    It’s $1,000 a year for all of their services so I’m not sure that we will do that, but the package we took seems like great value for money.

    Reply

    • August 20, 2012 @ 11:41 pm Brenda

      Interesting comments. I have been trying to get someone from Yext to call me back. I talked to a lady a over a month ago and told her I wanted to think about it as the information I was originally given was different from what she was telling me. The price started at $145 per year for 10 sites that you pick then went to only 2 sites they picked to $500 for sites they pick. I guess they get nervous when you ask them questions or tell them that someone else at Yext gave me different information. I would like to find a company that can help me get my business on the Internet.

      Reply

      • October 13, 2013 @ 5:36 pm Noah Burford

        Brenda I can help.. Very interested in this space and have been researching yext. Please contact me on my FB page http://www.facebook.com/noahburford or twitter @noahburford and then I can inbox you my number. I am very familiar with yext and would like to speak with you.

        Reply

        • November 1, 2013 @ 2:18 pm Catherine Keers

          Hi

          I too have been contacted by YEXT and am tempted. I’ve been struggling for months to get listings for my website online and haven’t gotten very far. Like most people I really need to get a decent placement on the search engines. Do you mind me asking what is your advice?

          Thanks!
          Catherine

          Reply

  64. May 18, 2012 @ 11:24 am Donna

    I was checking out the unsolicited information from Yext just as some of these other people did. It happened exactly as Jared said. Yext contacted me 10 minutes after my review and as I am sitting here reading his blog. I did not take the call.

    Reply

    • June 14, 2014 @ 4:25 pm Brad Williams

      I can’t believe I’m just now seeing this blog…what great interaction about Yext and their “automatic” PowerListings. I, too, have recently had the same interaction with a salesperson from Yext and have been entering my own information manually for years. I have to agree with the blog owner, I too believe that slow and highly accurate entries are much more dependable and accurate than having Yext blast them out for you. I’ve heard that once you don’t use their services, they pull all the listings. You can always cancel but then you lose everything you’ve invested up to that point. Not a great investment in my humble opinion. I think I’ll stick to the “doing it myself so I know it’s done right” adage.

      Reply

  65. May 14, 2012 @ 1:24 am Gus Bun

    Hmm i hope you don’t get annoyed with this question, but how much does a site like yours earn?

    Reply

  66. March 16, 2012 @ 7:52 am Peter Wilson

    We ARE using Yext for our practice. I do online marketing for the practice and this seemed like a no-brainer to me. So far we are seeing OK results. My only complaint is that the reporting system is very slooooow. We only see activity (search and views) through Jan 20th and here it is March 16th.

    What is the name of the alternative company to Yext? I would love to know the alternatives.

    -pw

    Reply

    • April 2, 2012 @ 1:59 pm Jared

      We use Influence Engines. It’s resold by various marketers under a variety of names though. We actually have a license to resell it, but we mostly just use it as a free addition for our clients. It works pretty well and the reporting is on-demand, which is nice.

      Thanks for the feedback on Yext… It’s always good to get a variety of viewpoints and I appreciate you taking the time to add your thoughts!
      Jared

      Reply

      • August 21, 2012 @ 11:31 am Oscar

        I am new to the seo and influence engine, concept, but it make sense to me. I would like to offer that product to my small business clients. Could you elaborate on the influence engine you use and point me in the right direction for my clients. Really needs to be cost effective and simple. Any info would be appreciated.

        Oscar

        Reply

        • October 27, 2012 @ 2:14 pm Jared

          The system I used previously is no longer available unfortunately, but we now just create the listings by hand. It takes about 10 minutes a week and it’s free. Typically I suggest automating everything possible, but I honestly haven’t found a suitable solution (I’m open to suggestions). Yext has a ton of money behind them, but terrible customer service in my experience and a very high cost for what is a very simple task.

          Reply

          • March 17, 2014 @ 10:16 am Howard

            Have you tried to list business on http://www.intellist.com? It’s all free for business listing.
            Best, Howard.

          • March 17, 2014 @ 10:18 am Howard

            Have you tried to list business on http://www.intellist.com ? It’s all free for business listing. It’s all manually listing, not automated listing. It’s friendly with SEs and local listing sites.

            Best, Howard.

  67. March 15, 2012 @ 11:04 am Eric Vreeland

    Thanks for taking the time to write up this review on Yext. We’re working hard to improve the PowerListings product, so your feedback is much appreciated.

    I’d like to address some of the issues you brought up in your review. First, I’d like to apologize for whichever salesperson called you and rudely hung up when you seemed uninterested. Regardless of whether or not a business is going to buy our product they should be treated kindly and with respect.

    Re: the idea that you like to trickle out your directory submission. We know that this is an option a number of small businesses may choose and allow for this. All a business has to do is enter their business listing information in our dashboard (once) and then stagger when they actually choose these listings to go live.

    Lastly, in regards to the different types of content available on each listing, PowerListings tries to accommodate as much content as possible for each particular listing. If a listing only allows for 5 photos and you have uploaded 10, we will include your first 5 photos. We have an option for PowerListings users to include a video. If the particular directory allows video and you have included one, then it will be added to your listing.

    I hope this answers all the questions you may have had about the PowerListings product. Thanks again for the review.

    -Eric

    Reply

    • April 2, 2012 @ 2:02 pm Jared

      Thanks for the information. When I mentioned trickling it out, the sales person said “REALLY?!” He never mentioned it as an option. I assume (hope) that this particular person was having a really bad day… it’s never okay to hang up on someone, especially when you are cold-calling prospects.

      Thanks for the additional info on Power Listings — I’m sure our readers will appreciate it.
      Jared

      Reply

      • October 22, 2012 @ 5:03 pm harry

        Jared, can you say how the changes in Google Panda are or are not effected by Yext listings. Will unstaggered use of Yext result in degraded Google Ranking? What about after roll out, will changes to your listing have a negative impact?

        http://en.wikipedia.org/wiki/Google_Panda

        Reply

        • October 27, 2012 @ 2:33 pm Jared

          If anyone could answer that question it would be amazing… problem is that Google doesn’t release how their algorithms actually work. I know people always review the latest Google updates and how they affect SEO, but other than simply reading what Google puts out there, all the “pundits” are just making educated guesses.

          My recommendation is to create good, solid content on a regular basis. Create a website that is helpful to visitors, and don’t use anything that promises “quick, easy, guaranteed SEO”.

          As far as how Google Panda (or any other updates) will view Yext listings, I can’t really say. If you’re concerned with automated listings, I would suggest doing them by hand. It’s always “safer” to go the manual route, although not always as easy.

          Reply

    • July 19, 2012 @ 6:24 pm Dennis Craycraft

      I have received an unsolicited e-mail from yext and was very interested until my daughter, (much more computer savvy than I), suggested I researched it online to see what others were saying.

      I’m amazed at the number of dissatisfied customers., but they didn’t seem to be talking about the same service I had been looking at.

      I sent a reply to one of the yext solicitations I had received, but I haven’t received a response from my inquiry.

      I am a very seasoned salesperson and don’t give up easily, so I’ve continued to research and discovered this blog which I found informative but not quit satisfying yet.

      I liked your response and would like to talk to someone about yext, but can’t seem to get a reply.

      I have a small start-up Vintage Clothing Business, and would like to take advantage of the internet to help people find our business.

      Hope to hear from you soon,

      Dennis

      Reply

    • November 13, 2012 @ 9:59 am Tracy

      Well, it has been approximately 8 months since your reply to this article was posted and let me tell you that I had the exact same experience yesterday with the Yext PowerListing…five minutes after I clicked on the link I received a phone call and when I explained that I was utilizing the advertised “free” tool and was in the process of updating these sites manually I was hung up on also!

      Reply

    • October 11, 2013 @ 12:04 pm Christian Malecot

      This is all awesome.
      I found this site and it is a directory to use for manually doing it. They suggest downloading this Firefox thing that inputs the data for u.

      http://blog.hubspot.com/blog/tabid/6307/bid/10322/The-Ultimate-List-50-Local-Business-Directories.aspx

      Seems like this is the way to go, no matter how tedious. Just write down all the info.

      Reply

      • July 3, 2014 @ 10:55 am Terry

        Christian, thank you so much for this website. I just opened a beadshop in the Raleigh, NC area and have had a hard time finding places to list my business. I thought most of it came from YP.com. Thank you!!!!!!

        Reply

    • August 27, 2014 @ 11:22 am John

      Fast Forward to 2014 and the cultural environment at Yext has apparently not changed one bit. I have had a similar experience with 3 different Yext salesman this year. Yext salesman remind me of those guys who used to call in the late 90s trying to get you to bet on a sporting event.

      Reply

    • April 27, 2016 @ 8:30 am Tina

      Well IF there was any danger of submitting everything at once, then you damn well should tell your customers (which you do not; I am a customer). Yext SUCKS. I was ranking very well for a competitive term after submitting every listing I could by hand, over time. Once I added Yext, I dropped one spot immediately, and dropped several spots after a few weeks. This was after a solid placement over a LONG period of time developed by hand. DO NOT USE YEXT!!!! Now I’m trying to figure out how to repair the damage they have done. I’m very concerned about dropping them and having my listings revert back to a status of not being the way they were when I left them (as someone above said happened to them). What a nightmare. Avoid Yext at all costs.

      Reply

      • July 18, 2016 @ 3:17 am Alixo babini

        And best of all, you can download this right now to start using the scientifically proven secret to success.

        Reply


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