Dental Practice Website Review: Silver Creek Dental

  1. The Numbers
    1. Domain Authority score is 31 which is pretty good for a dental website.
    2. The site is mobile friendly
    3. The site load time is 6 seconds, which is a bit high.  2 seconds is ideal.  
      1. You can speed this up by tweaking the way the images on the site are cached.  
  2. Keywords
    1. The site ranks near the top of general searches for dentists in Payson and Silver Spring, Utah, but it’s not really registering for any important keywords other than ‘dentist’ and those two locations.  
    2. It’s important to have good keyword usage for the things that help to set your practice apart from others.  
      1. Holistic dentist, moderately populated area.
      2. Right now the site doesn’t appear in searches biological dentists in Provo.
  3. Rankings
    1. Major ranking services don’t have the site listed, which is likely due to a lack of backlinks along with the slow site loading speed and stagnant or limited content.  
      1. The site is missing a meta description, which is also detracting from SEO.
    2. There are a lot of positives with this site, and with some relatively minor changes, it could be ranking highly in a pretty broad range of search results and bringing in a lot more new patients.  
    3. It’s not about taking shortcuts or any secret formula.  By updating your content to improve the prospective patient’s experience on your site, you will certainly improve its SEO performance.  
  4. You have a good foundation
    1. One of your site’s many positives is that it’s a WordPress site and can be updated regularly with ease.  
      1. A good website should have extensive and dynamic content.  
    2. You have a well organized, easy to navigate layout.  
      1. Tabs like ‘Special Offers,’ ‘Videos,’ ‘FAQs,’ and ‘Blog’ are all sections where you’ll want to have continually updating content.  
      2. We recommend updating those sections regularly and featuring them more prominently on your homepage, so that your homepage content effectively updates along with them.  
        1. E.g.  Your homepage can feature your most recent blog entry.  That would probably add more SEO value than the testimonials you have there now
      3. You have good content in your blog and video sections; there just needs to be a lot more of it.  
        1. Last updated about 8 months ago.
  5. Improvements for presentation.
    1. While a standard layout is a good thing, yours is a bit on the overly standard or generic side.  
      1. We recommend you get away from these stock images in favor of authentic images of your practice, staff, or results.  
    2. Recommend changing the layout of the Video section.  Clicking the titles takes users off of your website.  
      1. The transcripts you have on the 3rd party site are high valuable to SEO.  I would incorporate them into the video section of your site.
      2. This is really good content, so we recommend doing more videos with transcripts.
    3. We noticed that your contact form is broken.
    4. Your site is well connected to social media outlets, but those social media channels aren’t very active.
      1. Social media is a good way to increase backlinks, and is becoming ever more important to search rankings.
  6. Conclusion
    1. Holistic dentistry is an underserved market in general, so your website has the potential to draw in new patients from miles around.  
    2. As I said, there is no magical secret.  A bit of time and effort is really all it would take to turn this website into a major source of new patients.

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