MyoBrace Review for Dentists
Like most dentists and dental practices, we are constantly looking for new ways to help our patients and improve our practice and service offerings. A few years ago we came across Myofunctional Research Company (MRC) and started using their Myobrace system. Since then, the company has grown by leaps and bounds, as has our practice.
What is Myobrace?
Myobrace is a myofunctional alternative to traditional braces. It works by training your body to naturally expand the palette and straighten teeth. Rather than rewrite something that’s already been written, here’s a great explanation straight from MRC:
The Myobrace System™ is based on over 20 years of experience in correcting orthodontic problems without the need for braces. The Myobrace appliances which make up this system have the proven dual function of correcting the oral habits that cause poor dental development (known as myofunctional habits), while also providing light forces to align the teeth into their natural position. This technique is now used by Orthodontists and Dentists in more than 100 countries throughout the world.
These appliances are designed to be used in-sequence to effectively train the tongue to position correctly in the upper jaw, retrain the oral musculature and exert light forces to align the teeth.
Myobrace treatment does not involve wearing braces or using complex and uncomfortable dental appliances 24 hours a day, seven days a week. Wearing a Myobrace appliance for one to two hours each day and overnight while sleeping, combined with a series of ‘myofunctional exercises’ (also known as the Trainer Activities) each day is all that is required in the treatment process. In a small number of cases, fixed braces may be required for a short time to provide optimal alignment.
The Myobrace System differs from other orthodontic forms of treatment as it is not only aimed at straightening the teeth, but is primarily directed at correcting the causes of crooked teeth and underdeveloped jaws. This works best for patients who are still growing, around the ages of six to ten. Effective treatment can be done outside of these ages, but habits become harder to correct in older patients.
Does it Work?
Our patients have had great success. The best results have been with younger patients, but we’ve also seen positive results from our adult patients. Most of our existing Myobrace patients are referring more patients, so not only have the results been good for the patients, but also for our office.
Additionally, MRC seems to be growing rapidly and more offices are adding Myobrace to their service offerings. I’ll touch on this in the next section, but if you’re interested in dominating a niche market in dentistry, this is a good opportunity to do so.
Would I Recommend Myobrace?
If your office wants to add a natural alternative treatment to braces, I would recommend Myobrace.
If your office wants to add more patients, I would recommend Myobrace.
If your office want another service to market that is unique and brings in a different segment of patients, I would recommend Myobrace.
That last one is an interesting point. In the past, dentists and dental practices have had some interesting opportunities to get in on the ground floor of unique new products and services. Invisalign is a perfect example. When Invisalign first came out, only a handful of practices offered it. As the company grew and developed a larger market, those first dentists already had an established niche. Then the late-comers added Invisalign hoping to ride the tidal wave that was being created… but who really succeeded? Only the first practices — and those first practices that stuck with it — were extremely successful. As every dentist in town added Invisalign, it drove patients to the one office that had the most experience, while all the other practices kept investing in marketing and products, they were really just helping the dentists who were first to market.
Is Myobrace the next Invisalign or CEREC or Zoom? I have no idea, but I’m watching the market grow, answering calls from people all over the west coast, including Canada, who want Myobrace, and I’m very happy we got in early and have that experience.
We are using Myobrace to great success in our practice, and the other dentists I have spoken with have also said it’s been a great addition. I don’t know anyone using Myobrace as a stand-alone business yet, but it seems like that could work, too, in a retail setting.
Would I recommend it? It’s difficul to recommend a new service offering to dental practices. That being said, I highly recommend you look into MRC and their products and seriously consider adding it to your practice if you feel it compliments what you are already doing.
If you’re interested in more information, you can visit the MRC website at http://myoresearch.com/ or check out the video Dr. Marvin did about it: http://naturaldentistry.us/myobrace/