Linkbuilding is a bit of a mystery to most people. What exactly is it and how do you do it? It’s a question I get all the time, so I decided to put together a short training series for people just like you. Below is the first part of the training. If you’re interested in getting the rest of the training absolutely free, just let me know by completing the form here: Link Building for Dentists
So what exactly is “link building”? Well, linkbuilding is the idea of placing links on other websites that point back to your website. In the early days of Google, it was assumed that the more links to your website from other sites, the more important you were. So Google would crawl the Web looking for links. If you had a lot, they ranked you high because they assumed you were “influential” since so many people linked to you.
Over time smart developers found ways to trick Google. They created “link webs” and “link wheels” and “link networks” that all did essentially the same thing: traded links in various ways from one website to another, creating a circle of highly influential websites.
Well, it didn’t take long for Google to catch on, so they made changes that made all those links irrelevant and started penalizing websites for using that practice.
Just like “performance enhancing drugs” in sports, the developers are typically one step ahead of the regulators (in this case, Google). So developers adapted and started using new strategies like writing articles for websites such as About.com and placing links in those articles back to their websites. Google adapted and made more changes. And developers adapted and started making comments on other websites and linking to their websites that way. And Google adapted… you get the picture.
Today. good quality links are still one of the biggest factors in your Google ranking. But how do you do it effectively and without getting in trouble — now AND in the future?
Step 1: Drip Your Links
If your website today has five links pointing toward it, and tomorrow it has 500, Google is going to notice. You’ve cheated. Don’t try to cheat and you’ll be fine: just drpi links out onto the Internet slowly and over time. That’s organic link growth and it shows a real effort to build links the right way.
Step 2: Diversify Your Links
Have you heard of “keyword stuffing”? It’s the practing of stuffing your website or your content with your keyword to the point of over saturation. It’s a bad idea now, but it used to work wonders. The same idea holds true for link building: don’t stuff all your links with your keywords. Instead of making every link say “texas general dentist” you need to diversify. Some should say Texas general dentist, some Dallas dentist, some family dentist in Texas, and some should just say Click Here and Read More. In fact, there is a complicated formula that provides the right ratio of different types of link text to make sure Google doesn’t think you’re cheating. But the idea is simple: don’t make every link use the same keyword or it will look automated and fake.
Step 3: Get Your Links in the Right Places
Link values are typically tiered based on the type of website the link is on. For instance, a link from a .gov website might be a tier 1 link and one from a wiki page might be a tier 2 link. You want your links to show up on the right types of websites, but you also want them diversified (again, if you had all tier 1 links it might look like you’re trying to cheat Google… and Google would probably be right to assume that).
Step 4: You Need Deep Linking
In order to make your links stronger, you need links that point to the pages your other links are on. Sound weird? It’s not. Lets say you have a link on wikipedia that goes to your website. That’s a great link… but it’s a much stronger link if you have 10 links that point to the wikipedia page that links to your website. That’s link dept and it adds incredible value.
Step 5: The Context of Your Links Matters
Where are your links placed? I don’t mean what websites, but what kind of content? Are they in comments? On a forum like Detaltown? On an article in a journal? In a bio on a university website? You want your links to be in the right context and content in order to be of value. And again, you want diversity here. All the above examples are good. I would mix in several good articles that contain links to your website and to other pages that link to your website in order to provide the right mix.
Step 6: Get Indexed
Your links won’t help at all and all your effort and energy will be wasted if they don’t get indexed in Google. When I build links I actually submit them to Google in order to notify Google that they exist. Only a percentage will actually get indexed (I think about 40% of my links get indexed right now), bu that number is much higher than it would be if I just sat and waited for Google to find them on their own.
You can look at linking anyway you choose: a major PIA that isn’t worth the hassle? Maybe. A huge opportunity that if done wrong could ruin your website? Probably. A huge opportunity that if done right could push you to the top of the Google rankings? Certainly.
I worked on my linkbuilding strategy for almost 3 years before I started using the above steps for the past year. I don’t believe in cheating and I don’t believe in shortcuts. I do believe in automation, though, which is why I use software to help make the process easier for me now. I spend hours setting it up properly and then use the software to do my daily work for me.
I hope this helps explain link building a little. It’s not as difficult as some people make it out to be, but it can be a bit of a minefield: if it’s not done properly, the whole process could blow up your website.
The rest of my link building training for dentists will discuss a little more about links and a lot more about content development and how you get your links into the right type of content. If you’re interested, just click this link and complete the form and I’ll send it to you for free.