When you want to market your dental practice, it’s a good idea to diversify your campaigns. Don’t put all your eggs into one basket; for example, if you have $1000/month for your budget, don’t spend all $1000 on local radio ads. Why? Because unless you are absolutely certain you will get enough return to reinvest in other areas, you are running a huge risk of losing all your marketing money. As you are looking for ideas, one marketing medium that you may not have considered is bus benches. Those benches that you see along the side of the road and at bus stops… that’s all prime marketing real estate. But are bench ads expensive? Are they worth your time and energy and… most importantly, your money? In this week’s podcast, take a look at marketing your dental practice on bus benches… good, bad, and what to look out for along the way. It’s a short podcast/videocast this week, so enjoy!